The Definitive Guide To The Digital Display Ad Ecosystem
Get With The Programmatic: A Primer On Programmatic Advertising
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible. Humans get sick, need to sleep and come to work hungover. Machines do not.
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31 opinions on the future of programmatic advertising
Programmatic Advertising - is the future of advertising! We agree!