Rich-media ads are interactive ads allowing for a large scope of creativity, recording the most profitable responses with a very high CTR, and conversion. Rich media includes features such as video, audio, or other elements inviting viewers to interact and engage with the content.
While display ads sell with pictures, and text ads sell with words, rich media ads invite audiences to interact with an ad that can change its properties, and expand, float, and more. There are also multiple layers of content that can be created in one placement, including games, social media messaging from the ad, videos, etc. User interaction, CTR and conversion is high with rich media format.
If you want to increase CTR and create brand awareness, rich media is for you.
Banners are the most common digital advertising formats to promote your products, brands and services in the internet.
The main advantage of video is the ability to demonstrate a product clearly and effectively, and its high conversion is seen in the key performance indicators of recent video advertising campaigns
Mobile advertising is the most effective way to reach most audiences, in many regions of the world, overtaking desktop and tablet advertising by increasing percentages
Rich-media ads are interactive ads allowing for a large scope of creativity, recording the most profitable responses with a very high CTR, and conversio
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